Chivas Regal - Brand Visibility Project

Chivas Regal approached us with a clear goal: to increase brand visibility and connect with a younger, emerging audience. As a heritage brand known for its legacy and craftsmanship, Chivas was looking to evolve its image and make a meaningful entrance into a new cultural space. They wanted to tap into a market of tastemakers and next-generation consumers who value authenticity, experience, and community, but on their own terms.

To achieve this, we created a culturally relevant experience that introduced Chivas to this audience in a way that felt fresh, aspirational, and aligned with their lifestyle. Every detail, from the guest curation to the creative direction, was designed to reflect a new kind of luxury rooted in storytelling, social connection, and modern relevance. The event elevated Chivas in the eyes of a new demographic and sparked organic engagement across key digital and social platforms, helping reposition the brand for the next generation.